Emboss Vs Deboss: Detailed Overview

You must have run your hand over a box or bag with a raised artwork print, and it was tough to stop. You couldn’t help but keep doing it because it was satisfying to your fingertips. So don’t worry if you want to know about emboss vs deboss; we've got you. Yeah, they are as satisfying to the eyes as they are to the fingertips. To make it simple, embossing elevates your artwork above the printed material of your Custom Packaging.

Debossing, on the other hand, has the exact opposite effect and makes your artwork appear sunken. It can be the brand’s name, logo, or anything else that’s supposed to be eye-catching. Whether you’re just curious about these printing techniques or a brand owner who wants to apply them to his packaging, this article is for you. These printing techniques make your packaging look appealing and fresh. The main goal of embossing or debossing packaging is to draw attention to the products. 

So let’s dive deep into the topic of “embossed vs debossed."

The Process Of Embossing


The process of embossing starts with paper and a personalized metal plate. And the metal plate is shaped into the image that you want embossed. By pressing into the stock like a stamp, the die raises the graphic on your print piece slightly off the paper. The die can be either single-level or multi-level; the former raises your image to a uniform height or depth, while the latter produces a more intricate emboss.

As a result, you will come to see a three-dimensional effect that highlights specific areas of the packaging. Most company names or logos are embossed to make packaging luxurious. When the word embossing comes up, you think of a business card with an embossing effect. That’s because embossing is very common on business cards and invitation cards. However, the embossing effect can be applied to any type of material.

Debossing And The Procedure


Debossing is the exact opposite of the embossing process. To create a depression or imprint of the design, a metal die is stamped into the front of the cardstock or paper stock. Highlighting text or any other visual component with a depressing effect on your packaging is called debossing. Further, there is the option of filling the ink into the debossed area to make it more appealing.

Or you can go with the “blind deboss.” Debossing is popular for giving a rich and luxurious touch to your packaging. Additionally, you can apply foil stamping to the debossed area to make it more prominent. Debossing will serve its purpose, whether it is on a promotional product or your permanent packaging.

Why Emboss Or Deboss Is Important?

emboss or deboss

One might wonder what all the fuss is about embossing or debossing in packaging. Almost every luxury brand’s packaging has an embossing or debossing effect. So let’s examine the reasons that make embossing and debossing worth discussing. 

Uniqueness of Your Packaging

Embossing or debossing gives a unique touch to your packaging and shows the excellence of the design. Your product’s packaging shines with embossed or debossed effects. So, a less common design for your packaging will be something new for customers. 

Stands Out on Shelves

You can make your products differ from others by adding embossing and debossing your brand's logo on the packaging. Customers will be drawn to your products because embossing and debossing are appealing to the touch and eye.

Reflects the Product’s Quality

An embossed or debossed logo on the product's packaging gives the impression that the product is high quality. Your packaging can tell the customers that your product is worth buying. Now that you are aware of how important embossing and debossing are, let's get to the "Emboss vs deboss" section.

Emboss Vs Deboss: Which is The Best?

You may be wondering: now that you know what embossing and debossing are, which one suits you? So, let us make it easy for you: embossing is all about raising the material while debossing means indenting the specific area. To further clarify the deboss vs emboss debate, embossing is the preferred option for packaging that requires a raised appearance. whereas debossing is more popular for business cards or promotional products. 

Another important aspect that will make it easy for you is that embossing costs more than debossing. The use of the extra metal element in the embossing process makes it more expensive than debossing. So, there’s no answer to debossed vs embossed, but rather the choice can depend on personal preference and design requirements. 


There’s always a need for attractive packaging for products to provide a better customer experience. And when it comes to considering design elements, people are always stuck with emboss vs deboss. Embossing and debossing are print techniques that make your brand’s name or logo shine. Further, you can consider finishing methods along with embossing or debossing for more appealing results. 

Must Read: Advantages Presented by Debossing vs. Embossing?

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