Looks matter in the case of packaging printing. A package with a high-quality finish can attract customers while protecting the product. This helps to enhance the brand identity.
A great way to achieve this is by applying varnish to your product packaging. It is an effective finishing option that will increase the charm of your products.
If you are a business owner or want to start one, learning about varnish can be fruitful. This is because varnish helps any business succeed.
So, without any further ado, let’s explore this blog post, which will discuss different aspects of varnish coating.
Varnish is a clear coating applied to printed materials. It enhances the appearance of packaging and adds a layer of protection. Its main purpose is to serve as an invisible shield that provides a professional look to your packaging.
In the packaging industry, it is used to improve the finish of boxes and printed marketing materials such as vinyl stickers.
Resins and solvents are the varnish materials from which it is made. Different types have different compositions. Some varnishes are oil-based, while others are water-based or UV-cured. Spot UV varnish printing dries quickly using UV light. That’s why it is more durable and good for ribbon boxes.
Different kinds of varnish have unique features. The following are the types that are most commonly used in the packaging industry:
It creates a shiny and reflective surface. This makes colors look more vibrant and enhances design details. This varnish is commonly used in retail boxes.
It gives a non-reflective finish. This adds a premium look to packaging without glare. Luxury brands prefer this type of varnish for high-end product packaging.
It offers a balanced sheen due to the mixture of gloss and matte. This gives an elegant look and visual clarity to product packaging.
It adds a velvety texture to the packaging surface. This enhances the sensory appeal of packaging, making it feel luxurious. It is used for premium products.
It is applied to highlight specific areas, such as logos. This technique creates a contrast between glossy and matte surfaces, as it provides high gloss.
It is a blend of gloss and matte varnish. A gloss varnish is applied first, and then a matte coating. This uplifts the branding appeal of your packaging.
Varnish plays a crucial role in packaging, as it serves both aesthetic and functional purposes. Here’s how it is used:
Different varnish finishes allow brands to create distinct visual identities. A high-gloss finish attracts attention, while a matte finish communicates sophistication.
Textured varnishes, such as soft-touch or spot UV, add a tactile element, making the packaging more interactive and memorable for customers.
Varnish allows brands to highlight key design elements like logos on custom boxes with logos. It helps to stand out in the market.
In some industries, varnish coatings provide added security features like tamper resistance or authentication markers.
Let’s review the advantages and disadvantages of varnish to develop a better understanding:
Increased Durability
Varnish protects packaging from scratches and moisture. It keeps the print intact for a longer period.
Aesthetic Appeal
Different varnish finishes provide various looks. These include high-gloss vibrancy to subtle matte textures.
Customizable Application
Spot varnish techniques allow brands to highlight specific areas for better design impact.
Environmentally Friendly Options
Water-based and UV-cured varnishes serve as greener alternatives. They have minimal environmental impact.
Potential Yellowing
Some varnishes may discolor over time. It decreases the charm of your packaging.
Application Challenges
If not applied correctly, the varnish can crack or peel. This leads to an uneven finish.
Environmental Hazards
Some varnishes release compounds that can be harmful to the environment.
Higher Production Costs
Specialized varnishes like soft-touch or spot UV can increase packaging costs due to their advanced application techniques.
To properly understand varnish and other coating techniques, let’s compare them:
|
Coating Method |
Key Benefits | Best For | Limitations |
| Varnish | Enhances appearance, protects against minor scratches, and is available in multiple finishes (gloss, matte, satin, etc.) | General packaging, brochures, magazines, packaging labels | Less durable, longer drying time, may contain VOCs |
| Aqueous Coating | Water-based, eco-friendly, quick-drying, provides a smooth finish | Food packaging, eco-conscious brands, short-term protection | Limited resistance to moisture and chemicals |
| UV Coating | High gloss, very durable, scratch-resistant, fast drying | Premium packaging, book covers, business cards | Can be brittle, not always recyclable, may crack when folded |
| Lamination | Best durability, protects against water, grease, and tears | High-end packaging, menus, outdoor prints | More expensive, uses plastic film, not eco-friendly |
Also read: Why is UV Coating the Future of Premium Packaging in 2025
Varnish is an essential part of high-quality packaging. It improves appearance, and protects printed designs. Selecting the right varnish is the real thing, if you want a glossy, matte, or textured look.
Understanding what is varnish and its applications will help you make the best decision for your packaging needs. At Custom Designs Boxes, we provide customized packaging solutions with premium varnish finishes to elevate your brand.
If you need any kind of varnish, our team ensures to provide the best results to enhance your packaging. Contact us via email at sales@customdesignsboxes.com to take your brand to the next level!
1. Is varnish the same as polyurethane?
No, varnish is a protective coating for prints. While polyurethane is a more durable synthetic resin, mainly for wood.
2. What’s the difference between varnish and lacquer?
Varnish dries slowly and forms a tough, protective layer. Lacquer dries quickly and provides a thinner, glossier finish but is less durable.
3. Can printing presses print varnish instead of ink?
Yes! But varnish is used as a coating, not for printing text or images. It enhances protection and appearance.
4. How long does varnishing last?
It depends on exposure and use. In packaging, it lasts years; on frequently used surfaces, it may wear off sooner.
5. What does varnishing do?
It protects, enhances durability, and adds a gloss, matte, or satin finish to printed materials and packaging.
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