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The rigid stock is said to be the best option for showcasing luxurious products while ensuring their longer lifespan by maintaining the quality, originality, and presentation.
Rigid boxes have stable structural integrity, are built with thick paperboard material, and promise fine surface quality. On the one hand, it provides tactile pleasure to the customer. On the other hand, it never gives you flimsy folding cartons that can be bent and creased easily.
Moreover, luxury rigid boxes packaging can also serve as a protective measure that leads to higher selling rates and the conversion of first-time shoppers to a lifetime brand ambassador.
The knowledge of the rigid stock benefits and how to manufacture will give you the highest ROI on the cost of packaging. No matter whether it is cosmetics, jewelry, electronics, or corporate gifts!
What is Rigid Stock?
Rigid stock is a hard, stiff paperboard material, far thicker than the normal folding carton. It finds its frequent use in traditional packaging processes. Available in 1200-3000 GSM (grams per square meter), it is much higher in strength and resilience than the standard cardboard folding cartons of 200-400 GSM. This large difference in thickness lets you design a packaging that is not easily compressed when manipulated, pressured, or piled.
Rigid is the most accurate name one can give to the material owing to its firmness. Further, the original dimension and shape of the custom rigid box do not change, no matter how roughly it is handled during retail display or long-distance shipments.
Read More: Why Do Rigid Boxes Make Your Product Packaging High-End and Unforgettable
Key Benefits Of The High-Impact Rigid Stock Packaging
Beyond looks, rigid stock packaging is intended to be efficient and protective. These boxes bring out the real value across the supply chain. Here, we have compiled the key advantages that make rigid stock a cost-effective as well as worthy investment.
Damage Prevention = Product Protection
The high level of sturdiness and density barrier of the rigid stock provides amazing physical protection against impacts, compression, moisture, and other detrimental environmental factors. It saves the product from destruction that tends to happen during retail handling, shipping, and storage.
Luxury Brand Positioning
The quality of packaging is equated with the quality of the product by the customers, which turns rigid packaging boxes into a potent weapon of psychology. Result? Urging quick action, facilitating impulse purchase, and strengthening brand recall. Further, it justifies higher pricing and builds the image of luxury brands.
Studies indicate that customers are ready to stick to 20-40 percent premiums of the same products in quality packaging over the simplest containers.
Reusability
As opposed to the disposable packages that are thrown away as soon as they are opened, good-quality rigid gift boxes can become your souvenir. The customers use it to store, place orders, or even give it forward as gifts. This long life cycle keeps the brand available in the customer environment for months or years.
Social Media Marketing
Premium Rigid Stock Boxes influence organic social media distribution as customers take pictures and post amazing unboxing moments. Besides, the popularity of the unboxing video trending on YouTube and TikTok shows that consumers are interested in consuming packaging content. You won’t believe that the most popular unboxing videos have attracted millions of views.
Versatile Customization
It is impossible with standard packaging because rigid stock can be customized without limits, in terms of materials, structures, and finishes. The exterior/interior considerations make it appear that the brand has been thought of comprehensively, and this is what advanced consumers notice and value.
Most Common Styles of Rigid Boxes
The knowledge of the different rigid box designs assists brands in choosing which arrangement fits the product attributes, user interests, and positioning packages. Additionally, it promotes the functionality and presentation quality.
Two-Piece Lift-Off Lid Boxes:
They demand thick paperboard rigid boxes with a separate lid and base that are suitable for bulk packaging with a lift-off lid.
Magnetic Closure Boxes:
Premium magnetic closure rigid boxes are a secure packaging with a snap-shut locking mechanism. It boasts luxury and product protection.
Drawer-Style Sliding Boxes:
Controlled sliding design of boxes made of rigid materials gives a delightful experience and advanced safety through package structure.
Hinged Lid Boxes:
Fancy flip-top rigid paper boxes with a combination of easy accessibility, strength, and high presentation.
Shoulder and Neck Boxes:
This is one of the most popular luxury rigid box styles, adding an inner raised platform that would fix the products in place. This lends them depth, shape, and a classy display appearance.
Collapsible Rigid Boxes:
Featuring foldable rigid panels, which are easy to assemble and, of course, space-efficient, have incomparable strength and high-end luxury packaging.
Guide to Create Custom Rigid Boxes
The development of custom rigid packaging is challenging without following a systematic way to complete all the functional demands, goals, and operational limitations.
Step 1: Product Size and Weight | Specifications
Measure the internal box size by finding the length, width, and height of the product in millimeters or inches (e.g., 120mm x 80mm x 40mm). The insert usage and fragility of products should also be taken into consideration. Also, don’t forget to add tolerance clearance of 25mm-5mm, depending on the product's delicacy.
Step 2: Box Style and Structure
Some of the typical rigid box designs are lift-off lid, magnetic closure, drawer-style, hinged lid, and shoulder-neck design. The use of style is based upon the dimensions of the products (i.e., small goods less than 150mm long prefer magnetic fastening; large goods with a mass greater than 500g prefer shoulder-neck support).
Step 3: Select Rigidity and Stock Thickness
The choice of material thickness is influenced by:
- Weight of the product
- Level of protection
- High-class look
A standard rigid box has a thickness of 1.2mm to 3.5mm. A product with a weight of less than 300g is appropriate for 1.5-2mm stock. The luxury or delicate type of product that needs a higher degree of rigidity should use the 2.5-3mm thick paperboard.
Step 4: Select Underwrap and Finishing Materials.
Printed Paper: The graphical patterns and artwork options are limitless, as they can be reproduced in photographic standards. Indeed, best suited for designs that are image-intensive or multi-color.
Textured Paper: A textured paper with linen, canvas, or specialty finishes offers interest by touch and manages to reduce fingerprints and smudges
Fabric: Develops a super-premium touch using silk, velvet, or cotton wrappings, urging people to pay attention.
Specialty Finishes: It consists of metallic papers, holographic finishes, or other sustainable finishes such as recycled kraft, and provides a particular aesthetic effect.
Step 5: Inserts and Compartments
Interior elements make products logically arranged, offer protection during shipping, make clean presentations, and overall brand implementation. For example, Custom-formed inserts made of chipboard, foam, or molded pulp that secure products against movement during transportation.
Read More: The Complete Guide to Understanding Product Packaging Inserts
Step 6: Complete Work and Branding
This is the final step, which includes printing of high-end rigid set-up boxes for achieving maximum legibility, visual hierarchy, and beauty on three-dimensional surfaces.
Place Your Products in Luxury Rigid Packaging Boxes!
Knowledge of rigid stock, along with its advantages and production methods, can drive informed decision-making. It promises that the brand stays above others with the least investment payoff. Among its better protection, perceived value, social media exposure, and brand exposure, quality rigid packaging provides quantifiable outcomes that warrant investments.
Contact Custom Design Boxes at 888-385-1812 to explore versatile rigid packaging options and learn how professional rigid boxes make products look luxurious. Let's talk about your project needs!
